NEW YORK — “What’s old is new” might not be an adage that marketers under pressure to innovate want to adhere to, but a recent TikTok trend underpins the power of revisiting a past idea for the social video age.…
Dive Brief: Hollister Co., the surf-themed retailer owned by Abercrombie & Fitch, appointed its first “chief gaming scout” and released limited-edition gaming apparel, per a press release. Kyle “Bugha” Giersdorf, an 18-year-old world champion Fortnite player with 4.8 million Twitch…
With every website, there is always a greater opportunity to optimize than there is time or resources to implement.Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most potential impact.Consistently…
Not everyone wants LinkedIn to be the same, so LinkedIn increasingly supports different ways of using it and different approaches and the latest episode of this is Dark Mode.Not some ominous film, but the ability to choose a light (white)…
Dive Brief: DoorDash today launches a suite of advertising offerings to help restaurants and CPG brands reach consumers on the delivery platform, per a company blog post. Local restaurants can use new self-serve Sponsored Listings that appear at the top…
The energy crisis that has led to shortages and blackouts in Europe and Asia could hit the United States this winter, said the CEO of an energy firm.“We’ve actually had discussions with power utilities who are concerned that they simply…
Dive Brief: Joining other retailers in enhancing their digital presence, Macy’s is updating its mobile app with a new design and navigation, the retailer announced on Wednesday. The new app will be available for iOS and Android devices on Oct.…
SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes.We all know how it goes. You’re in it for five years,…
Dive Brief: Lexus debuted a marketing campaign that puts a hero from the upcoming Marvel movie “Eternals” behind the wheel of a IS 500 performance sedan, per a news release. The Toyota-owned luxury line is the exclusive automotive partner of the…
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Dive Brief: WPP and Snap Inc. announced a global partnership centered on the development of augmented reality (AR) products, specifically ones that link AR with e-commerce, per a blog post by the agency holding group. The news makes WPP the first…
We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile…
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