Dive Brief: Oscar Mayer, the packaged foods brand marketed by Kraft Heinz, is partnering with Lyft to bring its signature Wienermobile into the ride-hailing app’s fleet, according to an announcement. Today (Aug. 25) through Aug. 27, certain Lyft users in…
Step aside, Amazon. Shopify’s the new Goliath in commerce. The company’s built a best-in-class customer experience that’s ignited growth like rocket fuel.In a short, 15-year time span, Shopify’s shapeshifted into one of the world’s leading supporters of small businesses, now…
Dive Brief: Ram Truck, the brand marketed by Stellantis, will supply at least five emerging bands with a touring van throughout 2021 as they hit the road again, according to a press release. The Ram BandVan program was introduced in…
If you want to rise above the competition in the SERPs, all you have to do is publish high-quality content.Sounds easy, right?However, there are a couple of problems with this. Everyone thinks that their content is the highest quality out…
Dive Brief: Wingstop is shaking up its leadership structure to more closely mirror that of a tech company, bringing IT and marketing functions closer together, per an announcement. As part of the changes, the chain operating over 1,600 locations worldwide…
Customers and stakeholders were told to be on alert for future communications regarding what happened. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 17, 2021 1 min read T-Mobile confirmed Monday that some…
Dive Brief: Pepsi will premiere what it calls a mini-docuseries that highlights the stories of Black chefs and the diaspora of Black cuisine in America in four one-to-two minute episodes, per a press release. “You Have to Taste This” kicks…
Tech giants are investing heavily in machine learning.In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups.In that same…
Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The email? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a…
Dive Brief: WPP reported like-for-like net revenue increased 19% in the second quarter in an earnings statement. Net revenue in the year’s first half was up 9.8% compared to the year-ago period, with growth recorded across categories and most major…