Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands…
Dive Brief: M&M’s is celebrating NFL Hall of Famers who missed out on winning Super Bowl rings in a new campaign ahead Super Bowl LVIII, per a press release. “M&M’s Almost Champions Ring of Comfort” will give diamond-encrusted rings to…
Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the…
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary file deletions, sensitive data retrieval and code execution.Severity Level Of…
Dive Brief: Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New York-based creative agency Anomaly, will air on social and digital…
NordVPN, a leading cybersecurity company, has introduced a dedicated VPN app for Apple TV following Apple’s recent rollout of tvOS 17 updates supporting third-party VPN applications. A new NordVPN app for Apple TV will increase users’ privacy and security while…
Dive Brief: Michelob Ultra, an Anheuser-Busch (AB) InBev brand, is the exclusive beer sponsor of Team USA for both the Paralympic and Olympic Games taking place this year in Paris, according to information shared with Marketing Dive. The announcement comes…
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have.Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete…
Dive Brief: Tito’s Handmade Vodka has debuted its first brand platform as it looks to preserve a leading position in the vodka category, according to details shared with Marketing Dive. Titled “With Tito’s,” the effort centers on a roving bar…
Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized and open source AI tools could become seriously…
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