Today, Choice Hotels International is launching the largest marketing campaign in its history, building on sustained momentum in brand growth to drive guest satisfaction and franchisee revenue. The multichannel national campaign, titled “A Stay for Any You,” stars actor and…
OpenAI published a response to The New York Times’ lawsuit by alleging that The NYTimes used manipulative prompting techniques in order to induce ChatGPT to regurgitate lengthy excerpts, stating that the lawsuit is based on misuse of ChatGPT in order…
In today’s fast-paced and customer-centric market, reverse logistics stands as a critical yet often overlooked aspect of the supply chain. I’ve seen firsthand how an efficient reverse logistics process can significantly enhance a company’s profitability. In this article, I will…
Dive Brief: Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Videos will appear in a #TikTokFitness Powered by Peloton co-branded hub and feature a…
Dive Brief: NBCUniversal will air a commercial-free fourth quarter during an upcoming NFL broadcast, the first ever for the pro football league and a piece of the network’s budding experiments with its Peacock streaming service, per details shared with Marketing…
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, Cyber Week, are each an undeniably massive revenue driver for American…
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton University developed an improved prompting strategy called Tree of Thoughts…
As third-party cookies fall out of favor, advertisers have been seeking alternative methods of ad targeting. Such efforts have resulted in the emergence of retail media networks that rely on troves of shopper data, along with other solutions oriented around…
Thinking of taking your small side hustle to the next level by selling on Amazon? Well, you’re on the right track, as thousands of sellers leverage Amazon as a gateway to a global consumer market. Each year, billions of products…
Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters wake up from a nightmare, haunted by Geico’s “so easy, a…
This site is protected by wp-copyrightpro.com