Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles.Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.The study includes further analysis of content length, as…
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its brand, grow its e-commerce and get away from the mall. The company just announced yet more will shut down this year…
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report from the World Federation of Advertisers (WFA) and The…
Customer service has undoubtedly grown in importance over the past few years, as consumers’ expectations from brands have evolved as well.Not only that, but people are expecting brands to respond to customer service issues on numerous platforms – your website,…
Forecasting Models & the Forces Behind ThemLooking at Organic TrafficSEO influences organic traffic. But considering the integral organic traffic as your baseline for SEO forecasting can be misleading as it includes both brand and non-brand traffic.What Are the Limitations?Blending the…
Dive Brief: Neiman Marcus launched a fall campaign, Neiman’s State of Mind, a digital hub which features curated collections and editorial content, as well as access to industry experts and designers, according to a Thursday press release. The campaign is…
Our new normal might help usher out old habits. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 27, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Companies have been…
Brief: Walmart has partnered with Microsoft on the technology giant’s bid to acquire the social video-sharing app TikTok, a company representative shared in a statement over email. The news was first confirmed by CNBC. In its statement, Walmart called out…
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute.These new methods of marking up product pages allow retailers to customize search snippets according to…
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music and to benefit Latino hospitality workers facing financial hardship because of the coronavirus pandemic. The Heineken-owned brand’s first “El Patio…