Cumulative Layout Shift (CLS) is a Google metric that measures a user experience metric. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.Definition…
Dive Brief: Procter & Gamble released an ad, “The Choice,” that asks white people to use their position of power in America to actively combat racism, as reported in Adweek. Developed with Grey and Cartwright, a newly formed WPP agency,…
Martech Spotlight: How Kenshoo does digital commerce ad management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each…
Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today.According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it…
Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as demand starts to recover from a slowdown brought on by the coronavirus pandemic, Digiday reported, citing five publishers. Facebook, Snapchat…
With the rising competition, it has become challenging for businesses to grab the attention of prospects. This is why brands big or small alike have invaded the digital world to cut through the noise. In fact, according to a report…
Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads?Before you shake your head and dismiss the idea as impossible, consider the proof.On January 15, Shutterstock posted its yearly creative trends…
Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a year earlier as coronavirus-related shutdowns interfered with the packaged food company’s plans. Revenue rose 10% to $2.09 billion as grocery…
June 5, 2020 5 min read As Americans continue to reckon with the tragic deaths of George Floyd, Breonna Taylor and Ahmaud Arbery and confront the country’s longstanding racial inequality, many turn to reading as a first step toward understanding…
DuckDuckGo has reportedly been in talks with the U.S. Justice Department regarding an investigation into Google’s alleged anti-competitive practices.In a report from Bloomberg, DuckDuckGo CEO Gabriel Weinberg reveals U.S. authorities are looking for ways to limit Google’s dominance in the…
Dive Brief: Ice cream maker Ben & Jerry’s has joined the growing list of brands taking a stand against police brutality and racial injustices in response to the killing of George Floyd and subsequent protests, calling to dismantle white supremacy…
This site is protected by wp-copyrightpro.com