How to choose the right agile marketing framework Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time.…
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.Now, when people buy a creator’s merchandise during a live stream, the sale will be highlighted in the chat.YouTube channels can access…
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane expected 52,000 jobs in the next two years. The cuts will “devastate” the agency talent base and spur a migration…
What is Amazon Attribution?Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to…
This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own.If you are an SEO, PPC, or marketing professional, you are operating in a super competitive space.The competition is fierce. Companies use every opportunity to…
Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that first-party data allows for deeper consumer relationships. But major marketers have made this move in different ways: Unilever has completed…
June 1, 2020 7 min read As protests roiled the country in response to the death of George Floyd, many Americans spent the weekend in a state of deep sadness and self-reflection. In the midst of a pandemic that has…
When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment.According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical…
Dive Brief: Comcast is spinning off its Blockgraph platform for TV ad-targeting, splitting ownership with ViacomCBS and Charter Communications, according to a joint press statement. The news was first reported by The Wall Street Journal earlier today. Under the new…
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm…
Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured.The ‘top stories’ section appears at the top of Google’s search results when searching for a trending…
Dive Brief: Representation of LGBTQ people in media, including TV, film and advertising, plays a significant role in growing acceptance among non-LGBTQ consumers, a new study published by media advocacy group GLAAD in partnership with Procter & Gamble finds. Eighty…
This site is protected by wp-copyrightpro.com