Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as demand starts to recover from a slowdown brought on by the coronavirus pandemic, Digiday reported, citing five publishers. Facebook, Snapchat…
With the rising competition, it has become challenging for businesses to grab the attention of prospects. This is why brands big or small alike have invaded the digital world to cut through the noise. In fact, according to a report…
Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads?Before you shake your head and dismiss the idea as impossible, consider the proof.On January 15, Shutterstock posted its yearly creative trends…
Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a year earlier as coronavirus-related shutdowns interfered with the packaged food company’s plans. Revenue rose 10% to $2.09 billion as grocery…
June 5, 2020 5 min read As Americans continue to reckon with the tragic deaths of George Floyd, Breonna Taylor and Ahmaud Arbery and confront the country’s longstanding racial inequality, many turn to reading as a first step toward understanding…
DuckDuckGo has reportedly been in talks with the U.S. Justice Department regarding an investigation into Google’s alleged anti-competitive practices.In a report from Bloomberg, DuckDuckGo CEO Gabriel Weinberg reveals U.S. authorities are looking for ways to limit Google’s dominance in the…
Dive Brief: Ice cream maker Ben & Jerry’s has joined the growing list of brands taking a stand against police brutality and racial injustices in response to the killing of George Floyd and subsequent protests, calling to dismantle white supremacy…
How to choose the right agile marketing framework Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time…
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.Now, when people buy a creator’s merchandise during a live stream, the sale will be highlighted in the chat.YouTube channels can access…
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane expected 52,000 jobs in the next two years. The cuts will “devastate” the agency talent base and spur a migration…
What is Amazon Attribution?Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to…
This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own.If you are an SEO, PPC, or marketing professional, you are operating in a super competitive space.The competition is fierce. Companies use every opportunity to…