Your online presence can be the reason your brand rises to amazing success.Or it can be your ultimate downfall.It all depends on whether you get good or bad press.Take Wendy’s, for example.Back in 2016, Wendy’s social media manager innocently posted…
Brief: Procter & Gamble’s Bounty brand of paper towels enlisted popular personalities on Amazon’s livestreaming platform Twitch to show gamers how they can quickly clean up spills that interrupt gameplay, per an announcement. The campaign includes a video that dramatizes…
At some point, we will return to business as usual. Make sure you have employees at the ready. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 12, 2020 4 min read Opinions expressed…
Cumulative Layout Shift (CLS) is a Google metric that measures a user experience metric. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.Definition…
Dive Brief: Procter & Gamble released an ad, “The Choice,” that asks white people to use their position of power in America to actively combat racism, as reported in Adweek. Developed with Grey and Cartwright, a newly formed WPP agency,…
Martech Spotlight: How Kenshoo does digital commerce ad management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each…
Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today.According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it…
Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as demand starts to recover from a slowdown brought on by the coronavirus pandemic, Digiday reported, citing five publishers. Facebook, Snapchat…
With the rising competition, it has become challenging for businesses to grab the attention of prospects. This is why brands big or small alike have invaded the digital world to cut through the noise. In fact, according to a report…
Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads?Before you shake your head and dismiss the idea as impossible, consider the proof.On January 15, Shutterstock posted its yearly creative trends…
Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a year earlier as coronavirus-related shutdowns interfered with the packaged food company’s plans. Revenue rose 10% to $2.09 billion as grocery…
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