Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that first-party data allows for deeper consumer relationships. But major marketers have made this move in different ways: Unilever has completed…
June 1, 2020 7 min read As protests roiled the country in response to the death of George Floyd, many Americans spent the weekend in a state of deep sadness and self-reflection. In the midst of a pandemic that has…
When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment.According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical…
Dive Brief: Comcast is spinning off its Blockgraph platform for TV ad-targeting, splitting ownership with ViacomCBS and Charter Communications, according to a joint press statement. The news was first reported by The Wall Street Journal earlier today. Under the new…
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm…
Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured.The ‘top stories’ section appears at the top of Google’s search results when searching for a trending…
Dive Brief: Representation of LGBTQ people in media, including TV, film and advertising, plays a significant role in growing acceptance among non-LGBTQ consumers, a new study published by media advocacy group GLAAD in partnership with Procter & Gamble finds. Eighty…
Benefits of crowdsourcing: Common MisconceptionsIn my previous post, I gave a working definition of crowdsourcing and described two major crowdsourcing approaches: adding capacity and accessing expertise.I also argued that although numerous organizations – including corporations, governmental agencies, and nonprofits –…
Google is planning for a live digital event taking place over three days, which is geared toward developers and has some search-specific sessions as well.Save the date for #webdevLIVE! We’re planning some Search-specific sessions on June 30th: Debugging JavaScript SEO…
Dive Brief: More than half (59%) of employees at advertising and marketing agencies said they were working longer hours as the coronavirus pandemic led many cities and states to issue stay-at-home orders, per a study that professional social network Fishbowl…
May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of…
