Brief: Coca-Cola signed on as the exclusive launch partner of BeApp, a new music streaming platform that integrates gamified and social media elements into the virtual concert-viewing experience, according to an announcement. Over the next few weeks, the app founded…
Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose…
Your About Us page is one of the most important pages on your website.An About Us page is your chance to tell the world:Who you are.What matters to you.What you do.How you do it.It’s often one of the first stops…
The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform TheViewPoint. Opinions are the author’s own. The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among…
Whatever the new normal becomes, small-business owners will be at the forefront of shaping life as we know it. Some trends will prove durable long beyond this time. Grow Your Business, Not Your Inbox Stay informed and join our daily…
1. Adapt to Customers’ Lockdown Behavior & Assume It’s Here to StayPeople split into two big categories during the crisis:Those who stay at home.Essential workers who put themselves in danger.Just from this description, you can get the gist of what…
Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in both online and offline marketing campaigns, according to Engagement Labs research. The video game giant rose to No. 2 from…
Why Identity Resolution Platforms are so relevant today Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time.…
Do you want to know how to get more followers on Instagram in 2020?Even though there was a reported drop in user growth, Instagram still retains its position as the second most used social networking channel (in the U.S.) behind…
Brief: Facebook announced in a blog post Friday that it acquired the image-sharing platform Giphy. The deal came in at around $400 million, according to Axios, which first reported the news. Giphy will join the Instagram team and see its…
CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in…
Site owners should not be so concerned about ranking well in Google that they lose sight of making content that’s useful to people.That’s the gist of a recent comment left by Google’s John Mueller in a Reddit thread about search…
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