Dive Brief: McDonald’s collaborated with artist and streetwear influencer Kerwin Frost for a customized Happy Meal box that includes a McNugget Buddy collectible, which are returning for the first time in more than 25 years, per a press release. The…
Today, ChatGPT celebrates one year since its launch in research preview. Try talking with ChatGPT, our new AI system which is optimized for dialogue. Your feedback will help us improve it. https://t.co/sHDm57g3Kr — OpenAI (@OpenAI) November 30, 2022 From its…
Dive Brief: NBCUniversal and Google have teamed up to take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with help from the Radio City Rockettes, per details shared with Marketing Dive. Three custom 30-second ads airing during the…
He’s back! After an epic five-day-long mishegoss, Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when…
Dive Brief: State Farm is rolling out its biggest creative effort in three years with a focus on its jingle and a cadre of famous faces, according to details shared with Marketing Dive. “The Right Kind of Magic” shows consumers…
Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown.In addition to the new voice capabilities in ChatGPT available for free and the continued wait for a decision on where…
The Apple Watch Series 9, announced at Apple’s Wonderlust event and released on September 22, 2023, isn’t trying to reinvent the wheel. It’s a subtle upgrade from the Apple Watch Series 8, which graced our wrists in September 2022. But…
Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The Ally.ai chat solution, which launched in June, delivered an average…
In today’s rapidly changing landscape, staying competitive and relevant requires innovation and creativity in your business strategies. Companies need a strategic partner that can help them navigate the complex waters of an increasingly connected world. Have you heard of offshore…
Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to…
Step 1. Fully Understand The User’s Search IntentIt’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are…
Dive Brief: Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with Marketing Dive. Facebook and Instagram ads that click to start a WhatsApp…
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