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Our Customers Are Voting With Their Time

Our Customers Are Voting With Their Time

Several years ago, Gartner research on how customers allocate their time in the buying process indicated about 17% of their time is meeting with sales people—all sales people, not just us. We just get a fraction of that 17%. (I’d…

4 Reasons Startup Founders Should Care

The planet badly needs more trees. Also, consumers love companies that push for issues they care about. July 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How are your business sustainability efforts going? If you’re…

What Is Two-Factor or Multi-Factor Authentication?

What Is Two-Factor or Multi-Factor Authentication?

Traditional password-and-username authentication can leave users vulnerable. In 2010 Christopher Chaney, a celebrity-obsessed cyber-stalker, got hold of a number of celebrity emails. Using data gleaned from social media and Wikipedia, he successfully guessed the passwords to over 50 personal email…

Spend Less Time, Have More Impact

Spend Less Time, Have More Impact

Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage.The problem…

Episerver unveils digital marketplace for verified apps

Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. “In the digital economy, organizations must take advantage of…

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