We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in streaks. Sometimes players are in such a “zone” that he or she seemingly can’t miss a…
Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only…
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different…
The holy month of Ramadan is fast approaching and it will be celebrated by millions of Muslims all over the world. Ramadan is holiest month of the Islamic calendar and one of the most important marketing periods for brands around…
ktmain / PixabayHave you ever traveled to a different city and wondered why their water tastes differently than yours? It’s because it is different. Water chemistry varies greatly around the United States due to varying contaminates in the water by…
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only…
12019 / PixabayFour small businesses entered the Shark Tank in hopes of securing a deal with one of five Sharks. Lori Greiner, Kevin O’Leary, Mark Cuban, Daymond John and Barbara Corcoran listened to entrepreneurs pitch their products and services with…
Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies…
We have long gone past the age wherein a business app is a must for any organisation. With the advancement in technology, user’s choice and specification have also moulded. The tech generation might be aware of the rise of ‘Snapchat’…
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory.A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up.How the scheme worked. Using a sophisticated process,…
btfrewinphotography / PixabayThe Lyles family converted their roadside barbeque into a multi-location restaurant serving up fresh, homemade dishes to the greater Lexington, Kentucky area. While they may look like the average family business from the outside, Marcus Lemonis quickly discovered…
Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp,…
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