Search Engine Optimisation

ADVERTISEMENTLinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners.LinkedIn should definitely be a part of your business’ social media marketing mix.Discover five ways to use LinkedIn for business.1. Use LinkedIn as a Networking ToolLinkedIn…

ADVERTISEMENTSocial media has the power to grow your brand into a massive empire.But if you aren’t careful, it can do just the opposite.Take Snapchat, for example.In 2018, Snapchat ran an ad game called “Would You Rather?”One of the questions asked…

A survey of nearly 500 SEO specialists reveals that less than half feel secure in their positions, citing algorithm changes as a source of worry.Roughly 80% of SEOs are concerned algorithm changes will negatively impact their career. Nearly 3 in…

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads.Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020.Responsive Search Ads (RSAs)Microsoft’s…

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years.According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow…

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22.Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet…

ADVERTISEMENTTwitter’s latest feature draws inspriation from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji.Now, if users would prefer not to type out a reply, they can react to other people’s DMs with…

In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results.Before going over the technical details of image optimization, Mueller asks site owners to take a…

Not all website elements are created equal.Some matter – and some matter a ton.So what are your site’s standout elements? Here are five:Customer reviews.Ratings.Product pricing.Recipe ingredients (if your website is about cooking).Your company’s operating hours.It’s pretty obvious to you how…

ADVERTISEMENTTune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news.Google shakes things up on desktop SERPsJess tells you about Google’s desktop facelift, featuring more favicons…

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases…

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator.This marks the first time bid simulator support has been available for a smart bidding campaign…