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How agencies can better engage with clients using agile

How agencies can better engage with clients using agile

Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how?I’ve seen corporate marketing departments embark on their agile transformation journey, but…

Study: Consumer brands waste $50B of digital, trade marketing spend

Dive Brief: Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing and trade spending, an AlixPartners study found. The consultancy surveyed 1,100 executives across six markets who are or previously…

Which State Will Be Next to Legalize Cannabis?

Which State Will Be Next to Legalize Cannabis?

You might be surprised. August 3, 2019 5 min read This story originally appeared on Cannabis & Tech Today Only a few months into the new year and numerous states have made progress on adult-use cannabis legislation. However, some of…

Pinterest posts 62% revenue jump in ‘blowout’ Q2

Pinterest posts 62% revenue jump in ‘blowout’ Q2

Dive Brief: Pinterest’s revenue jumped 62% year-over-year in Q2 results released Thursday. The company attributed the growth to the internationalization of its advertising business, the simplification of its ad systems for smaller businesses and an improved ability to measure the…

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