Pepsi today launched “Press Play On Summer,” a new campaign that pairs the beverage brand with global music superstar Bad Bunny. As part of the effort, consumers who purchase select bottles of PepsiCo soft drinks can scan a QR code to…
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost…
UPDATE: May 12, 2023: Elon Musk has named Linda Yaccarino as the new CEO of Twitter, via a tweet. The former NBCUniversal executive will focus primarily on business operations while Musk focuses on product design and new technology. NBCUniversal’s longtime ad…
OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users.This release propels the artificial intelligence platform to new heights, transforming the tasks users can accomplish with ChatGPT…
With over two billion active users, it is no surprise that businesses are leveraging the power of the Facebook platform to reach their target audiences. However, many companies need to be aware of all the free and paid services that…
Dive Brief: The popularity of OpenAI’s ChatGPT has spurred 45% of executive leaders to invest more in generative artificial intelligence (AI), according to Gartner research published in a blog post. Most respondents (70%) are still in an exploratory mode, but…
Dive Brief: TikTok unveiled a new ad program called Pulse Premiere that lets brands place their creative alongside premium publisher content. The announcement was part of the platform’s NewFronts presentation, which was closed to press. Inaugural publisher partners include Buzzfeed,…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Aditya Birla Fashion and Retail Ltd (ABFRL) will acquire a 51 per cent stake in TCNS Clothing, which owns W, Aurelia, Wishful,…
A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform.The memo opens by acknowledging their competitor was never OpenAI and…
Dive Brief: Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the first quarter to $2.18 billion, according to an earnings statement. Executives attributed the dip to particular weakness in the tech sector, one of the firm’s…
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on…
Dive Brief: Pacsun is doubling down on digital and social media efforts and relying on microinfluencers, store associates and customers — which the brand calls its Pac Community — as part of its summer 2023 campaign, according to a press release from the…
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