Dive Brief: Google showcased a number of new augmented reality (AR) search features at an event in New York City Wednesday evening. The tech was positioned as a way to enhance holiday shopping as consumers do more of their gift…
I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday,…
Dive Brief: Reese’s Puffs is sharing its vision for the future of breakfast with its first experiment in the metaverse and a high-end fashion collaboration, per a press release. The General Mills brand partnered with Ambush, the label of designer…
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page.Meta announced on October 4, 2022 that businesses could now place ads on the Instagram…
Dive Brief: Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Ardbeg, owned by Louis Vuitton Moët Hennessy (LVMH), is an Islay Scotch whisky known for its strong,…
Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant.To find a solution to this annoying problem, you turn to that all-purpose bank of knowledge,…
Reaching your target audience has never been easier. You can have a targeted marketing campaign with customers, buyers, and leads at your fingertips. But with all the information overload, is it easy to be heard among the chatter and static?…
Dive Brief: Kohl’s unveiled a holiday campaign that focuses on value and a diverse product assortment as consumers contend with a tough economy, per a press release. “More Gifts. More Savings.” tries to brighten the mood with vibrant spots running…
Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways, per a press release. Eligible entries…
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