Soon after non-fungible tokens (NFTs) made headlines in March after a piece of digital artwork sold for $69 million at Christie’s, the marketing world quickly jumped on the bandwagon. P&G’s Charmin rolled out “NFT(P)” and Kellogg’s Pringles brand popped the…
Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the…
Marketing automation is a popular technology trend that is gaining traction like fire. Businesses use marketing automation platforms to speed up lead generation, lead nurturing processes, and ensure timely follow-ups for customer acquisition and retention.According to research– Businesses befriending marketing…
Dive Brief: Amazon’s “other” category that largely consists of advertising sales grew to $7.9 billion in the second quarter, an 87% year-on-year increase, according to an earnings statement released Thursday. Net sales overall were up 27% YoY to $113.1 billion,…
July 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With groundbreaking AI and computer-vision technology transforming the traditional grocery store, can consumers fully give up on human interaction in their shopping experience?Amazon recently announced the…
Dive Brief: Google’s advertising revenue soared 69% year-over-year to $50.4 billion in the second quarter, parent company Alphabet said in an earnings statement released Tuesday. YouTube ads drew in $7 billion in Q2, an 84% increase over the year-ago period…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained.Not…
Dive Brief: Snap and Twitter reported positive results in second-quarter earnings released Thursday, signaling again that the larger advertising market is rebounding following a bumpy pandemic year. Snapchat’s owner saw revenue more than double to $982 million over the quarter while…
Lake Lanier Islands: Location for Summer Camp After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I have been to countless vendor conferences,”…
Redirects are a natural part of a site’s evolution.You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live.So,…