Marketing ops is not just technology: Friday’s daily brief
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your…
What Is HTTP/2? Everything You Need to Know for SEO via @sejournal, @rvtheverett
You may see HTTP/2 come up in your Google Lighthouse audit report, either green (In Use) or as an opportunity to improve page load speed.But what exactly is it and how can you use HTTP/2 for SEO?In this guide, you’ll…
E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
Dive Brief: E.l.f. Cosmetics is converting some of its most popular beauty products into nonfungible tokens (NFTs) to give fans a lasting piece of digital brand paraphernalia, according to an announcement. The marketer digitally dipped its Poreless Putty Primer, 16HR…
Brands must go beyond advertising to connect in a post-COVID world
The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author’s own. We’ve been hearing about the pending “death of advertising” for years, with ever-increasing ads having less and less influence on actual consumer decisions.…
Resending Unopened Emails: A Hack to Increase Audience Engagement
When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they…
3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi
When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and…
Midol urges women to stop apologizing for their periods with awareness push
Dive Brief: Midol this week launched a campaign in an effort to drive awareness about the stigmas menstruators face and help them restore self-confidence, per a press release. The effort will appear across Amazon, Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube…
Instagram adds affiliate and shop features for creators
Take the First Step Toward an MBA with This GRE and GMAT Prep Bundle
Want to earn more or work on something new? Think about an MBA. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 6, 2021 2 min read Disclosure: Our goal is to feature products…
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
Dive Brief: Coors Banquet is giving fans the chance to win the keys to a fully restored 1977 Pontiac Firebird Trans Am and enough cash to buy beer for a year through a new scavenger hunt activation, per a press…
Google Search Console Adds New Regex Filter Options via @sejournal, @MattGSouthern
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.In addition, Google is providing additional tips tips for users that are new to regex.Regex filtering was introduced to…