Take the First Step Toward an MBA with This GRE and GMAT Prep Bundle
Want to earn more or work on something new? Think about an MBA. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 6, 2021 2 min read Disclosure: Our goal is to feature products…
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
Dive Brief: Coors Banquet is giving fans the chance to win the keys to a fully restored 1977 Pontiac Firebird Trans Am and enough cash to buy beer for a year through a new scavenger hunt activation, per a press…
Google Search Console Adds New Regex Filter Options via @sejournal, @MattGSouthern
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.In addition, Google is providing additional tips tips for users that are new to regex.Regex filtering was introduced to…
Mars Wrigley joins reality competition show for aspiring influencers
Dive Brief: Mars Wrigley is a strategic corporate brand partner to Venture 10 Studio Group and producer Hangar 56 in their development of a reality competition show called “#Followme.” On the program, aspiring social influencers will compete in business-themed challenges…
Will marketing and sales finally align around RevOps and agile go-to-market strategies?
“Alignment. We’ve all been talking about it for a long-time, but now you have to do it. Everyone had to put down their swords, get in a room and figure it out together.” Craig Rosenberg, Distinguished VP at Gartner, was…
Facebook changes misinfo rules to allow posts claiming COVID-19 is man-made
Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation
Dive Brief: Google announced several expansions to Google Ads and its e-commerce platform during the company’s Marketing Livestream on May 27, according to a trio of company blog posts penned by Google executives. The tech giant emphasized that marketers will have increased access to…
Google Analytics Basics for Beginners: Metrics to Get You Started
Google Analytics is an amazing, free platform that’s been around since 2005 and is still the world’s leading analytics platform for understanding a website’s performance. In today’s marketing and web software market, it is that rare combination of high-performing metrics…
Aspiring & New SEO Professionals: 3 Tips for Success via @sejournal, @mindyweinstein
Today’s Ask an SEO question comes from Moses from Nairobi, who asks:What advice can you give to those aspiring to join the SEO profession starting from the best courses to take through from beginners to advance.What a great question!First, I…
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
Dive Brief: Afterpay, an Australia-based buy now, pay later (BNPL) service, has launched a multi-million dollar global campaign, per a company press release. Titled “Pay Better with Afterpay,” the effort features the brand’s first-ever U.S. TV spots, one of which…
Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. With the pandemic restricting some recreational activities over the past year, many people have…












