Dive Brief: Almost half (47%) of chief marketing officers were women in 2020, a notable jump from 2018, when just 36% were women, according to the latest CMO Tenure Study from executive search firm Spencer Stuart. Fifty-two percent of incoming…
CRM implementation, eco-friendly branding: Friday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn…
The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a foundation for seemingly limitless growth.This guide to launching a new site will help ensure…
Dive Brief: Snap’s revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during the first three…
Excellent communication is crucial for the success of your team. For a remote team, it’s ten times more important. Whether it’s customers interacting with sales representatives or internal communication between team members, effective communication can make or break your business.Thanks…
Dive Brief: Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The “Thank Guac It’s Cinco” effort includes TV spots, partnerships with Bud Light, NatureSweet Tomatoes and retailers on in-store…
The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.After all, the primary focus of content marketing done right (and SEO, for that matter) is creating…
Dive Brief: Marketers face greater challenges with their digital marketing strategies, including efforts to personalize customer experiences. About two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization, consulting firm Gartner found in a survey of 350…
Officials say the pandemic helped the one-horned rhino population in a big way. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 13, 2021 2 min read Nepal’s endangered one-horned rhino population has grown,…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped…
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