The following is a guest post from Allison Mezzafonte, founder of content consultancy AQ Strategic. Opinions are the author’s own. There are many ways, large and small, that the media can create more engaging conversations with the people who consume…
Begin With ResearchSelect Your Target AudienceReview Your MessagingSet Campaign ObjectivesChoose the Right Ad Platforms & CreativeDeliver an Integrated CampaignWith an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions.How do…
Dive Brief: TikTok announced a multiyear partnership with soccer teams Portland Timbers and Portland Thorns FC that is designed to connect with fans through content, in-stadium moments, player appearances and more, according to a company announcement. Both teams will produce…
The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic. Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives…
Consumer-facing industries such as retail, financial services, media and CPG are in the throes of massive disruptions caused by social and economic factors and exacerbated by the developments with COVID-19. Leadership needs to enact transformative change that takes the business…
Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your…
Account structure is a critical element for ensuring paid search success.Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives.An effective structure is deeply connected to your marketing strategy and…
Dive Brief: More than one-third (35%) of marketers are unclear on when their business will again permit travel as the COVID-19 pandemic rages on, according to a new survey from the Association of National Advertisers (ANA). Less than 4% of…
Dive Brief: Absolut Vodka is rolling out a new campaign ahead of Valentine’s Day that pushes people to express love more responsibly, whether with their partner, pet, family or themselves, according to a press release. The #LoveResponsibly effort acknowledges that…
“Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales…
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