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Are you currently working with an agency or planning to hire one soon?Then join our next sponsored Search Engine Journal webinar on Wednesday, January 27 at 2 p.m. ET.Paxton Gray, CEO at 97th Floor, will discuss the keys to building…
Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global revenues in 2019 to $1.41 billion in 2020 and it is expected to…
Dive Brief: Triller plans to run its first in-game ad at the Super Bowl, though details of its plans are scarce, Ad Age reported, citing a source familiar with the matter. The length of the commercial, when it will run…
Prospects may look bleak for those entering the job market during the current health and economic crisis. Here are seven tips to steer you through. January 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The…
Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.The Sydney Morning Herald, which is one of the affected news sites, reports Google has admitted to…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Volkswagen is honoring one of the greatest human inventions in history with an artsy,…
Meet BIMI: The brand-boosting email security marketers must have for 2021 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your…
As quick-service and fast casual restaurants rushed to make their businesses COVID-friendly in 2020 — and get the word out through marketing — Checkers & Rally’s was already prepared. The chain of nearly 1,000 restaurants is drive-thru only, and with…
A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings.The accusation was shocking to many in the…
Dive Brief: A variety of brands took to social media Thursday to condemn riots at the U.S. Capitol from supporters of President Donald Trump, breaking a relatively quiet period around Wednesday’s insurrection itself. Ben & Jerry’s offered one of the…
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