Who are you targeting?Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…” They might refine this audience down to “homeowners” or “people who go to the gym”.…
When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified…
Dive Brief: Bodyarmor Sports Drink has entered a multiyear partnership with the United States Tennis Association (USTA), which named the Bodyarmor Lyte beverage as the official sports drink of the U.S. Open Tennis Championships taking place Aug. 31 to Sept.…
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Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new…
Dive Brief: AnalyticsIQ identified four pandemic personas — on guard cynics, careful optimists, remiss pessimists and lax dreamers — in a new report, “Pandemic Personas,” shared with Marketing Dive that aims to help marketers understand consumer psychology in the current…
June 19, 2020 11 min read Opinions expressed by Entrepreneur contributors are their own. Needless to say, it’s been a roller coaster ride for business owners over the past couple of months understanding how to navigate the CARES Act, but…
Twitter is testing a new feature that will allow users to record voice clips to publish as tweets.Voice tweets join the many existing ways in which users can communicate on Twitter – a list which includes photos, videos, GIFs, and…
Dive Brief: The Aunt Jemima name and image is being discontinued from the pancakes and syrup brand owned by PepsiCo’s Quaker Oats, the company announced Wednesday morning. The products have been sold under that name since 1889. The Aunt Jemima…
Actionable ways to drive diversity, equity and inclusion in your marketing organization Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
This post was sponsored by LetUsRespond.com. The opinions expressed in this article are the sponsor’s own.The global shutdown brought on by the COVID-19 pandemic has had a profoundly negative economic impact on businesses of all sizes and industries.According to Facebook’s…
Dive Brief: Verizon signed a three-year pact to serve as the official 5G and network services provider of Legends Championship Series (LCS), the North American professional gaming division of Riot Games’ popular “League of Legends” title, according to a news…
Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets” listed on a blog—intriguing. You decide to give it a watch.Without even realizing it,…
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