Dive Brief: Macy’s is returning to the metaverse this Thanksgiving with a virtual version of its annual Thanksgiving Day Parade, according to a press release. This year fans will have the opportunity to vote on a Macy’s Parade Balloon non-fungible…
Dive Brief: State Farm unveiled its first CD as part of a new effort that plays off of the brand’s latest character, an equipment manager named Jeff who plays the saxophone, per details shared with Marketing Dive. “Jazz Bath: The…
People traveling for the holidays will be in for some sticker shock this season. Westend61 | Getty Images The cost of everything from airfare to gas prices has gone up, CNN Business reported. Here’s what you can expect.Related: 7 Entrepreneurs…
Client relationship building is a large part of your long-term business growth.Your partnerships reflect your brand and your services, which is why you need to do your part in respecting your clients. If your customers do not return the favor,…
Dive Brief: Google showcased a number of new augmented reality (AR) search features at an event in New York City Wednesday evening. The tech was positioned as a way to enhance holiday shopping as consumers do more of their gift…
I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday,…
Dive Brief: Reese’s Puffs is sharing its vision for the future of breakfast with its first experiment in the metaverse and a high-end fashion collaboration, per a press release. The General Mills brand partnered with Ambush, the label of designer…
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page.Meta announced on October 4, 2022 that businesses could now place ads on the Instagram…
Dive Brief: Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Ardbeg, owned by Louis Vuitton Moët Hennessy (LVMH), is an Islay Scotch whisky known for its strong,…
Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant.To find a solution to this annoying problem, you turn to that all-purpose bank of knowledge,…