Three ways to create DE&I initiatives that actually work
The following is a guest post by Bonnie Crater, CEO of Full Circle Insights. Opinions are the author’s own. There are plenty of reasons why companies need to focus on improving diversity, equity and inclusion (DE&I) initiatives. The overwhelming majority…
TikTok Reveals What Makes A High Performing Ad On Its Platform via @sejournal, @RebekahDunne
The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021.Many brands have already introduced this platform into their social media strategies, and others will no doubt be considering it.To help…
‘Inflation Could Repeat Trajectory of 1960s’: Economic Historian Niall Ferguson
September 3, 2021 4 min read This story originally appeared on The Epoch Times Inflation could be repeating the trajectory of the late 1960s, which set in motion sustained high inflation in the following decade, according to top economic historian Niall Ferguson.Speaking…
Hyundai, Vans design Roblox experiences to connect through the metaverse
Dive Brief: Hyundai and Vans are the latest marketers to experiment on Roblox, the online gaming platform and game creation system, according to separate announcements. The “Hyundai Mobility Adventure” is the first Roblox activation of its kind from a global…
Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2
Dive Brief: Gap Inc. on Thursday reported its best second quarter sales in over a decade, as net sales grew 29% year over year and 5% from 2019 to $4.2 billion. Store comps were up 12% compared to 2019; online sales…
Google: Interstitials are Fine Under this Condition via @sejournal, @martinibuster
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.Mobile InterstitialsA mobile interstitial…
Yext updates site search algorithm, adds experience options
AI search company Yext, which powers site search for many businesses, announced an update to its search algorithm update along with some key feature additions. The release includes revamped test search and experience training, and also a reimagining of the…
Stipop offers developers and creators instant access to a huge global sticker library
Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle
Dive Brief: Oscar Mayer, the packaged foods brand marketed by Kraft Heinz, is partnering with Lyft to bring its signature Wienermobile into the ride-hailing app’s fleet, according to an announcement. Today (Aug. 25) through Aug. 27, certain Lyft users in…
How to Build a Best-In-Class Customer Experience Like Shopify
Step aside, Amazon. Shopify’s the new Goliath in commerce. The company’s built a best-in-class customer experience that’s ignited growth like rocket fuel.In a short, 15-year time span, Shopify’s shapeshifted into one of the world’s leading supporters of small businesses, now…
Ram tracks emerging bands as they hit the road again in latest music play
Dive Brief: Ram Truck, the brand marketed by Stellantis, will supply at least five emerging bands with a touring van throughout 2021 as they hit the road again, according to a press release. The Ram BandVan program was introduced in…